What they’re “forgetting” is that those who block ads are more likely to say “fuck product X I’ll never buy it because of this ad” if forced to see an ad. (Well, they don’t care, they know, but they can still sell the “spot” so to speak because the advertisers themselves are dumb enough not know that it is just shooting themselves in the foot.)
It very well may be bigger than you think, there’s a reason all the adblock users use adblock, and I know multiple people who do the same thing, and even more that while they may not say “fuck your ad I’ll buy your competitor,” they will only buy the product if they were already going to buy it through their own independent research or word of mouth from trusted friends.
Honestly, I’m not sure I’ve ever met anyone that bought something from a popup or ad in the middle of a news article, maybe the first few “sponsored links” on google when they google the product anyway and were already looking for that amazon link, but that’s about it.
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What they’re “forgetting” is that those who block ads are more likely to say “fuck product X I’ll never buy it because of this ad” if forced to see an ad. (Well, they don’t care, they know, but they can still sell the “spot” so to speak because the advertisers themselves are dumb enough not know that it is just shooting themselves in the foot.)
This demographic is much, much smaller than you probably assume it is–I mean ‘statistically insignificant’ small.
It very well may be bigger than you think, there’s a reason all the adblock users use adblock, and I know multiple people who do the same thing, and even more that while they may not say “fuck your ad I’ll buy your competitor,” they will only buy the product if they were already going to buy it through their own independent research or word of mouth from trusted friends.
Honestly, I’m not sure I’ve ever met anyone that bought something from a popup or ad in the middle of a news article, maybe the first few “sponsored links” on google when they google the product anyway and were already looking for that amazon link, but that’s about it.