Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?
Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?
AB InBev does some great stuff with their craft owners. If it made sense for them to buy it back that’s awesome, but their mantra around craft really is: “you’ve got success, we’re just going to give you more tools”. A lot of the big folks like Duvall operate that way and you wind up with regional breweries shipping kegs around the world.