For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
Starbucks tried to modernize it with these little packets a few years back, under the name “Via”. The older brands still exist too, such as Nescafé, which, as a Nestle product, I assume is made from the blood of indigenous people.
The production actually is pretty cool really. They basically brew giant vats of coffee and then freeze dry it into a powder that can be easily rehydrated.
That actually made me like insta coffee a tiny bit more just for being so cool
i bet the blood of indigenous people would taste better… not that im condoning such an aberration.
When you drink the coffee, you can really taste the iron deficiency.
Nestle employees taking notes furiously
The biggest difference is that starbucks via doesn’t start with awful coffee.
Starbucks isn’t good coffee compared to some fancy pants third wave coffee, but It’s not nescafe either.
Freeze drying and rehydrating might not do anything to hurt coffee flavor, but it’s not going to make bad coffee suddenly taste good.
Via was godly for festival mornings.
I just bought a couple dozen of these NUUN tablet tubes. When it arrived the return address had Nestle on it. So I guess I can’t buy those anymore…