YouTube is increasing Premium prices in multiple countries, right after an ad-blocker crackdown | You either pay rightfully for the video content you consume, or you live with the ads.::Google is increasing the prices of YouTube Premium and YouTube Music Premium subscriptions in some regions, right after blocking ad-blockers.

  • jivandabeast@lemmy.browntown.dev
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    1 year ago

    I disagree, i think they’re getting a fair cut? A channel as large as LTT has stated that YouTube ads make up nearly 30% of their revenue.

    30% isn’t a ton, but when you consider that they can add brand deals on top of that (which they get 100% of) creators can walk away with a decent chunk. Additionally, when you look at the rev split it’s actually the creator getting 55% (45% in the case of shorts). Bigger channels probably get better deals too, as is the case with Twitch as well.

    IMO this all seems fair, puts a heavy reliance on Google which is a just criticism however to ignore the costs of storing immense amounts of data (500hrs of video uploaded/minute), making it available, and the infrastructure associated (bandwidth, global cdn, etc) is not

    • rambaroo@lemmy.world
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      1 year ago

      Only big creators will get brand deals, that’s the problem with you making assumptions based on LTT. And that’s why I think people are enormous hypocrites for blocking sponsorships on smaller channels. Until we live in a socialist utopia, dealing with a 30 second ad isn’t that fucking much to ask to compensate someone you just used for entertainment.

    • KepBen@lemmy.world
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      1 year ago

      One of the most popular on the platform is by definition an outlier

      • jivandabeast@lemmy.browntown.dev
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        1 year ago

        Did you read the rest?

        Also, yes it’s an outlier but the only example i have on hand of a YouTuber sharing their revenue streams so