Because nobody really cares about free as in freedom. Speaking in hyperbole, of course, but you step outside of our tech savvy bubble for just a moment and it feels that way very quickly. As far as they’re concerned, Facebook is free. Threads is free. Switching from twitter to threads is just switching from one shitty free thing to another free thing that they think will be less shitty. Of course it’s less shitty now, they want users. Mastodon? Pleroma? Seems kinda confusing, what’s a server? Is FB a big server? Yeah… Free software alternatives have some PR problems to overcome at the moment. Now if there could be a new thing, a killer app, that was free? That would be insane.