“It’s so hard to get movies made, and in these big movies that get made — and it’s even starting to happen with the little ones, which is what’s really freaking me out — decisions are being made by committees, and art does not do well when it’s made by committee,” she added. “Films are made by a filmmaker and a team of artists around them. You cannot make art based on numbers and algorithms. My feeling has been for a long time that audiences are extremely smart, and executives have started to believe that they’re not. Audiences will always be able to sniff out bullshit. Even if films start to be made with AI, humans aren’t going to fucking want to see those.”
And then they ruin it. They should understand their limits and realize they’re hurting the bottom line by not trusting the people who know this stuff better than them.
Having spent way too long in corporate middle management, I can tell you that there are a lot of people in corporate offices who think they’re geniuses when they are, in fact, fucking morons.