Tumblr plans to make changes to appeal to new users and improve growth. The post states that Tumblr is currently difficult for new users to use and curates content poorly. Tumblr aims to improve how users discover and sign up, encourage frequent engagement, and boost creators’ ability to attract audiences. Specific changes mentioned include updating the confusing reply and reblog system to make conversations clearer and removing duplicate reblogs. Interestingly, the post does not discuss Tumblr’s plans to integrate with the ActivityPub protocol. Tumblr has had a turbulent history but has stabilized under its current ownership, though some long-time users may not want a more optimized social feed.
There’s a soft spot in my heart for Tumblr. I hope they find their way and become a bigger player.
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I really wish they’d give us an update on that ActivityPub support. It’s been so long since they’ve even mentioned it
Here’s a Masto post from an ex-employee:
Thinking about making a “I was part of the Tumblr activityPub federation project ask me how it ended” t-shirt and wear it on my PFP here.
The CEO posted this reply to Twitter, acknowledging that Meta had beaten Tumblr to the Fediverse.
Here’s a screenshot of a post suggesting it’s not a high priority.
And that’s why corporate media will always suck.
Does this feature help our users? Yes, but does it make us more money? No. So we’re not doing it.
All of us in the tumblr community are fuming, the only reason why tumblr has survived all this time is because it is different from other corp social media. If they follow through with their plan to turn tumblr into a twitter/tiktok copy, I will move completely to the fediverse equivalent (Calckey is almost perfect, if just needs to let me follow hashtags)
