It hurts the brand immeasurably, how is that not a loss? Not only does it annoy customers, it causes them to go to other franchises instead. That decreases the value of their franchise, which directly hurts the company.
Long trip, daughter wants an ice cream, I am hungry, pull off the highway and go towards McDonald’s, then remember their ice cream machine is probably broken so I go to Wendy’s instead. Realize they are running their biggie bag promotion and get like 2 meals worth of food and an Ice cream for like 7 bucks… Why would I go to McDonald’s again for fast food if I have the option?
It hurts the brand immeasurably, how is that not a loss? Not only does it annoy customers, it causes them to go to other franchises instead. That decreases the value of their franchise, which directly hurts the company.
Long trip, daughter wants an ice cream, I am hungry, pull off the highway and go towards McDonald’s, then remember their ice cream machine is probably broken so I go to Wendy’s instead. Realize they are running their biggie bag promotion and get like 2 meals worth of food and an Ice cream for like 7 bucks… Why would I go to McDonald’s again for fast food if I have the option?