The adoring fan and characters like claptrap are proof that I would never make it as lead designer for game sequels. I would never include a character like those and think to myself “This needs to be more than an annoying minor side character, I need to bring them closer to begin to the identity of the games.”
My bet is on troll factory workers slinging ideas around to see what and who sticks, and then they continue to sling ideas with their growing group. That was what the early days strategy of The_Donald on reddit were.
It doesn’t matter that lemmy is relatively unimportant, what matters to them is having a testbed for what is and isn’t sticking along with growing a crowd of supporters they might be able to take elsewhere where it matters.