Never ask a company to pick between the right thing and profit.
It’s fundamentally impossible for a publicly traded company not to choose profit over ‘The Right Thing’, fullstop. Shareholders feel that have a fundamental right to growth, and if Google’s CEO were to choose ‘The Right Thing’ over profit, the shareholders can oust them in favor of a CEO willing to choose profits.
Enshittification is where every public company ends up, because the line MUST go up, no other alternative is acceptable.
I work for an ISP in the southeast USA as a field technician and it’s dirty work sometimes. Fixing rodent damage to fiber connection boxes for businesses, placing temporary cables when underground lines get cut, working in dusty equipment closets, etc.
It’s not bad or hard work most days.