Many good points on here. I’d also suggest watching “Get Me Roger Stone”. In it, Stone basically details his secrets to getting the ‘silent majority’ to pay attention. He says that fear is a bigger motivator than love. He says that the uneducated can’t tell the difference between entertainment and politics. There’s so many lines in that documentary that will make your ears perk up and be like, damnt, this was exactly how they did it.
I made a Mastodon account during that blitz in '22. Yes, content wasn’t there yet, but honestly, it was the interface for me. It’s UI didn’t feel simplistic enough to me as someone just getting started with it.
Lemmy may have faced a similar fate for me if it weren’t for the smooth interface of Sync to be honest. I know many on here are leaps and bounds beyond my tech proficiency, but so many folks are still in the stone ages writing their passwords on post-it notes etc so to think that they’d adopt something like Mastodon over Twitter or Lemmy over Reddit seems like the bigger counterparts will always win just on sign-up flow and instant gratification.