Certainly not limited to IT. One of my professors from many years was an aerospace engineer1. He recounts to us the time that he busted his ass on some design for a long time and managed to make some huge cost savings. And then after it was done he realized that all he really did with his extra hard work was help some executives and stockholders get a bit richer. Not long after that he switched to education.
1Not in the defense industry
Everyone’s hating but honestly fair enough move.
On the whole, nobody uses Bing or takes it seriously anyways and so I guess they have to find their niche. It’s certainly not aimed at us (Lemmy/Fediverse users) who are generally more privacy conscious. If it can attract some mainstream users (e.g., Google users, people like your parents, etc) or stop some users from immediately switching their search engine to Google, then it might be a good decision for them.
Bing providing the exact same service as Google but worse clearly wasn’t working for them.