My hifi does that, (a very cheap second hand Teac system) it makes me giddy every time it does it!

Agree with all of this, however there isn’t any need to tone down release schedules. There being a new product doesn’t force you to buy it, however it does mean that when you do come to buy it there is a fresh model available. For example imagine if they adopt a 3 year release cycle and you break your phone on year 2.9, now you’re forced to buy a model with a 3 year out of date feature that will itself be obsolete faster, especially since a new model is round the corner. This isn’t the best system. Better the phone companies keep making the latest tech available, so when you do need to buy you can get the phone with the longest life ahead of it.

Yeah the prospect of throwing down a couple of months rent… for precisely what value add (?) is going to be a hard sell for Apple.

Yeah you can watch a film, on your own, on a big virtual screen for $3500 rather than watch the tv that you already own in the company of your friends and family for free.

Or you can use your computer, but with a big floating virtual screen, which is a good thing I guess for $3500, or buy a large real monitor for $100+ dependant on demands, and not wear a heavy dorky headset with limited battery life.

There is nothing that other tech doesn’t do for cheaper (and often better) even when you combine the price of the multiple products you would have to buy to cover all use cases. Except maybe viewing weird 3D photos… great.

This product is isolating and antisocial with limited battery and it’s hugely expensive with no good usp. Looks to me like a rare Apple L.

Well that and the fact they are made of asbestos, and raising and lowering friable asbestos fabric all the time in a public space isn’t the best idea.

Hardly. Not bothering to evidence your claim then?

Go on then…

That’s not apples to apples. If you spec a windows laptop, good luck getting the same performance and the same battery life and portability at the same price. Also build quality, screen, speaker and trackpad quality will likely not be at apples level from the windows machine. If that’s what you’re in the market for Apple machines are not bad. For instance a photographer/videographer working on location, truly amazing for them. Should everyone buy one? No. Are there a 100 better ways to spend the money if you don’t have that specific Apple favoured use case. Sure, e.g. your mum doesn’t need a MacBook Pro for Facebook / Amazon browsing and your cousin shouldn’t buy a Mac Studio for gaming. But use cases do exist, and for those people Macs are genuinely a good proposition.

I’m not saying you’re wrong, you can want whatever you want, but out of curiosity, why physical navigation buttons? They’re a point of failure over time, make dust and water ingress more of a problem. While I like physical buttons for some things; power, volume and physical mute switch are all great (I wouldn’t hate a shutter button too) but at least they have the virtue of living round the sides and top of the phone, not the front of the phone like nav buttons, which take up space that could be screen (or just a smaller phone). It’s not like a physical home or back button is actually any more responsive than a gesture based nav. What’s the attraction to them?

For what it’s worth, I have an Apple TV, I love it. Really smooth, fast interface. Works really well. Voice search isn’t even terrible! For an Apple product. It really improves the TV experience. My only frustration is mixed app support, e.g. Netflix has an app that works fine but it doesn’t integrate into the rest of Apple TV which sucks. Also… apples walled garden can be annoying at times, so I also have a chromecast for the rare case I need to go around one of apples arbitrary restrictions.