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Baggage space.
They have intentionally broken the boarding system in order to get people to pay for upgrades just to get that baggage space. During covid they boarded from the back of the plane to the front, and it was gloriously efficient.
Back to front boarding is not that great, you want window to aisle boarding.
You want back to front and window to aisle. It won’t help when the plane loads front to back whether it’s window to aisle or not
A lot of commercial planes are tail heavy, loading a bunch of people in the back first is going to tip it. Doesn’t even need to tip all the way to cause damage. It’s a scary thing to see in person. So yes it does matter what order people are seated in.
