Swiss food firm’s infant formula and cereal sold in global south ignore WHO anti-obesity guidelines for Europe, says Public Eye
Nestlé, the world’s largest consumer goods company, adds sugar and honey to infant milk and cereal products sold in many poorer countries, contrary to international guidelines aimed at preventing obesity and chronic diseases, a report has found.
Campaigners from Public Eye, a Swiss investigative organisation, sent samples of the Swiss multinational’s baby-food products sold in Asia, Africa and Latin America to a Belgian laboratory for testing.
The results, and examination of product packaging, revealed added sugar in the form of sucrose or honey in samples of Nido, a follow-up milk formula brand intended for use for infants aged one and above, and Cerelac, a cereal aimed at children aged between six months and two years.
In Nestlé’s main European markets, including the UK, there is no added sugar in formulas for young children. While some cereals aimed at older toddlers contain added sugar, there is none in products targeted at babies between six months and one year.
Their motivation might be to get the kids hooked on the stuff early on. Sugar works like a drug in some ways by releasing dopamine in the brain and if you train your brain early on it will affect it longterm. Plus it will influence their future taste preferences. Everything else, besides Nestle’s oversugared snacks will taste bland in comparison. Leading to kids crying at supermarket checkouts to get their favourite snacks :D
Some brain and a bunch of gut biome I suspect.
Once the sugar eating biome get established they rule the roost.
Also social factors come to play, like influencing purchasing behavior, cooking, food at restaurants etc