• kiagam@lemmy.world
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    3 months ago

    you don’t see the ad and think “wow, that athlete is holding this one brand of cheese, I’m gonna buy it”

    you mentally associate those two, and when you go to the supermarket, you see the brand and buy it out of instinct, since that brand gives you a good feeling subconsciously.

    or if you ask yourself “I never bought parmesam cheese before, which brand is good? oh I’ve seen this one before, it must be good”