How do these companies come to that conclusion? I think most people start to smell after only 24 or 48 hours max so how do these companies get 72 hours out of their testing?
Im assuming they’re fudging their numbers but at what point does it become false advertisement?
This is going to sound unbelievable, but believe it or not, they lie.
Technically it’s probably a defensible lie.
They do a very unrealistic lab controlled experiment saying that it retains 50% of it’s odor suppression after 72 hours.
I think there is a fine print or asterisk that says “reapply every 12 hours” thats how they get to 72 hours.
UNBELIEVABLE!
INCONCEIVABLE
“Im assuming they’re fudging their numbers”
yup.
“at what point does it become false advertisement?”
liability/conviction.
Burden of proof.
If the least smelly person on the planet can use the product and stay fresh for 3 days, technically they aren’t lying.
They also usually use some weasel words like “up to.” That way, if it doesn’t last the full 72 hours (which it won’t), they can claim that they stated “72 hours MAXIMUM” rather than just “72 hours.” It’s basically shifts the statement from “lasts three days” to “definitely won’t last four days.”
Lots off stuff like that out there. Like food products that say “Made with 100% white meat chicken”. That just means that 100% white meat chicken is one of the ingredients.
Or those stupid “99c and up” stores. That’s no dollar store. That’s just a store. 99c and up is so many things.
Or the american no sugar rule that makes 100% sugar tic tacs sugar free (each ‘serving’ contains less than 5 gram of sugar)
Where is this champion among men that I may smell them?
Asia
Native Americans often have the gene too.
actually, I’m in India right now and am shocked that so far it’s the least smelly country in terms of sewage and BO I’ve been to, tied with Japan so far.
I say so far because I’ve only been here for 2 weeks.
I’ve been all over Asia and there’s always a sewage smell somewhere, or a smelly river, or you can smell BO on people when you’re crowded together on a bus, but now I’m in India and there’s no sewage smell, and I’m here during a huge festival, literally one of tens of thousands of people crowded in these temples without smelling any BO, and I’m wondering if it’s a cultural habit that is dovetailing into their infrastructure and hygiene(kind of like how Chinese chefs traditionally cook everything at super high heats, even though the origin is tied into making sure the food is clean) and their sewage pipes are all very far removed or thickly covered and treated, or if the largely vegetarian diet plays into a much less offensive smell overall in terms of bodily function and by-products.
I’m willing to bet their diet plays a huge role in the smell factor, especially in their localities. It seems like anyone with a western, especially American, diet, has a propensity to smell less that fresh on lieu of daily hygiene.
makes sense.
I’ve switched between a lot of different diets, and anecdotally meat, alcohol, and sugar play a huge role in how bad i and my byproducts smell.
my byproducts
Just might be my first time reading that phrase
Alcohol was my big one, especially as I get older. Quality of meat makes a big difference too, I found there’s a huge contrast between fast food burgers and quality steak in terms of red meat.
There’s a condition where people may sweat less or not at all: https://en.wikipedia.org/wiki/Hypohidrosis
Not as great as it might sound at first…
Prince Andrew? Is that you?
Lol. Small fine, business as usual
You have 72 hours to hide in the dark. If they smell you, you die. If you make it, you win a million dollars.
Good thing I have 72 hour deodorant!
First there was the 12h deo !!!
Then magically the same was 24, 48 and eventually 72?!
There was a backlash against that 72 hours in some countries like do you even shower bro?
Soon 1 month smell free!1!!
It becomes false advertising when you prove them wrong in court. Few people want to do that so most ads are bullshit. Even if they do get proven wrong, the settlement money is typically peanuts to the impact their ads have on sales. Red Bull paid $13 million for their tagline of “red bull gives you wings” while making several billion a year.
Red Bull commercials confused me so much in my younger years. Obviously it can’t make you fly, so what does it do?
Even into my adult years, I’ve found myself avoiding energy drinks, not just because they usually taste awful, but also because they trigger this subconscious feeling that they’re trying to scam me.
And they had to change it to “Red Bull gives you wiiings” because spelling counts I guess?
I was just reading about the Red Bull case the other day. It seems like they settled in order to make the stories all about how they ‘lost’ the ‘red bull gives you wings’ case, which sound like a stupid lawsuit, rather than go to court and have the media write about how Red Bull doesn’t do anything that a cup of coffee won’t do. They even still use the ‘gives you wings’ slogan.
From a marketing perspective, it sounds like a slam dunk. Someone wants to sue you, with lots of fanfare, saying that your energy drink doesn’t actually give you wings? Sure, come in at us. In the mean time, we’ll take out ads everywhere with fake apologies about not actually giving you wings.
I only need/want about 18 or 20 hours tops and they sometimes can’t manage that.
When I’m working from home, I generally don’t shower for days because I’m a dumb little gremlin. Some days I’m so stinky, despite deodorant. Some weeks will go by and I’ll be unstinky for multiple days, despite not wearing deodorant. Body smellz are weird.
Remote work really lends itself to some bad habits. My body’s sweet spot seems to be showering every other day, and with remote work I can end up not leaving the house at all for long enough that I’ll get to as much as 4 days without showering (usually the point where I shower at lunch because holy crap I just want to not feel my skin being greasy
Doesn’t help that I do evening showers which relies on my getting ready for bed on time, and staying up too late can be made up for by simply getting up 5 minutes before work and eating breakfast over the work computer an hour later
I love it. My partner and I both have the same habits. The longest I’ve gone without showing us a week. I showered then cuz I was soooo super itchy.
I shower every day I leave the house though.
Honestly I’ve only gone made it to 7 days when sick and feeling like a shower would be waterboarding myself and waited until I felt just well enough to actually shower
Hahaha you called it, the seven days was COVID time
If I had to guess, someone in Marketing noticed that the 48-hour protection sold better than the 24-hour protection, so they decided to put 72-hour on the label
Who isn’t using deodorant daily?
👋
I’m bad about remembering.
Then again, I suspect I somehow may have ended up with the good gene as I have incredibly dry ear wax. On top of that I typically use antiperspirant instead of deodorant anyway, because I dislike feeling wet.
I totally get that. Memory and routine can be a bitch
I was imagining a scenario where someone intentionally waits the 72 hours
It’s not false advertising because they don’t define what “protection” means.
They utilize a type of metric that you usually obtain by pulling it out of your ass.
Plot twist: They spray it in their ass and check to see whether it’s still there 72h later
That would indeed be the ultimate test.
They hire me to smell people. It’s honest work, and I do it for free.
o7
Yer doin god’s work son…
Presumably thin people with good diets, sitting around doing no exercise whatsoever.
deodorant is also not antiperspirant. the old school Arrid brand I could go days, old spice deodorant is 1 day tops. anything powder and not gel stick is usually best.
Trust me bro, I guarantee it!
