As Twitter ditches its iconic branding in favor of owner Elon Musk’s favorite letter “X,” its open source competitor Mastodon is once again seeing usage numbers soar.
I can fathom no world where you’d want to trade away a multi billion dollar brand for a new brand you literally can’t SEO. What, you think your brand is gonna be more impressive that the generic variable, and a part of the alphabet?
“Follow me on Twitter” becomes “follow me on X”? “You should tweet that” becomes “you should X that”? The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn’t look so threatening on the next iteration?
It’s a textbook case of brand destruction. I almost regret never making a Twitter in the first place, just so I could quit today, or at any of the hundred days in the past year where it got inexplicably worse without reason.
“You should tweet that” becomes “you should X that”
“You should X-create” that
And a tweet becomes an “X-cretion”
X-crement
And retweet it become
X-Forwarded-Forit
It’s just a new form of messaging called X-communication.
oh wait.
It’s inspired by all the X-Twitter employees
Ain’t X-ing a term for cutting something out of your life ?
Yes, and I was thinking how confusing it could be. A: “Hey, did you see that trend on X?” B: “What? No, I don’t talk to my ex anymore.”
I should X that sounds like I should delete/close that. How apt.
Twitter is my ex
To me it sounds like axe.
“Yep, brilliant. Axe it.”
The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn’t look so threatening on the next iteration?
Haha, I know the most appropriate iteration, a red background with the X in a white circle.
Perhaps with each corner of the X at a 90 degree angle clockwise? You know, to add style points.
It makes the X go faster, everyone knows that.
Its a terrible rebrand that pretty much comes because of Elon’s impulses, or in other words, for shits and giggles. Regardless of this hilarious trashing of such a powerful brand, I’ll have fun calling tweets “xeets” for a good week.
“Hey bros wanna see me light $40 billion on fire?”
The Kingdom of Saudi Arabia spent good money to never have an Arab Spring again.
Which is nuts because they have a nationwide content filter and could just blacklist Twitter and be done with it in 5 minutes.
Please call them Elon’s x-crements instead.
It must be so horrible working “with” him. You’re trying to build something and every morning you must be frightened to see Elon hanging on a ladder because he thought it was so funny to draw dicks everywhere on the building, which would have you cancel everything you are working on.
I’ve worked in a founder led business and this is why I quit.
I’d spend forever working on a project to build a satellite site then suddenly we don’t want that anymore - bin the recipes we want a full main site redbrand.
Bye.
Feel you, I’ve been working with this kind of person but he was pushed away a few weeks after my arrival. He still had time to make an impression though, his genius move was to tell each team that the others hated them, which had no effect because we talked to each others…
Follow me on ten.
Destroying the brand and ruining twitter was always the goal. There’s a good reason why Saudi Arabia fronted half of the bill…
you should X that
You should x-crete that
Xing is short for kissing IE XOXO. So instead of tweeting we are now kissing!
“Hey, check out this X video”
He’s just a fan of Laurie Anderson. Give him some slack!
Watch out… language is a virus!
Jamie Kennedy’s show is about to become relevant again. You’ve been X’d!
He’s clearly laying the groundwork to sell it to Alphabet (Google’s parent company). /s
Yay, another week of higher than normal activity, until the fomo kicks back in and they leave yet again cause “everyone is on X/this is sooo complicated/I just wanna see the fallout/whatever excuse justifies their addiction”
Every time that happens the fedi retains a good chunk of users. There’s significant and stable growth throughout.
Ya that’s what happened with me, I deleted my account once Musk took over and started a Mastodon account and now I’m on Lemmy too and haven’t looked back at either platforms
They even stole x.org’s logo:
believe it or not its more likely they straight up ripped off U+1D54F MATHEMATICAL DOUBLE-STRUCK CAPITAL X:
𝕏
absolutely no creativity. at least threads drew the ring in @ clockwise instead of the usual anticlockwise
Saw this on Mastodon:
Important sets:
ℂ the complex numbers
ℕ the natural numbers
ℚ the rational numbers
ℝ the real numbers
𝕏 the set of fascists wannabes
ℤ the integers
My favorite comment about this from Mastodon: “X is just a sans serif swastika”.
I would argue that ℤ would also be the set of Russian fascist wannabes.
Imagine a billionaire approving that “logo” despite how uncreative it is. Like get a better graphic designer I guess?
only difference between billionaires and normal people is that billionaires have a lot of money. best not to assume they have above-average logo appreciation skills. although they could hire some good advisors i suppose
yeah but then they’d be spending money to be told they might not be 100% right and perfect 100% of the time, and that’s just a waste of money
Billionaires wouldn’t care if they’re wasting money
if that was true then maybe the stingy fuckers would tip wait staff
Why did they do my boy \mathds{X} like that?
Now nobody will use him for an algebraic ring :(
I’m just here to spread the good word about old.lemmy.world
Can’t wait for Lemmy Enhancement Suite.
Because LES is more.
Honestly my favorite thing about Lemmy so far is that the web UI already has most of the things I wanted RES to have. And it’s all open source so we can just improve the UI directly. No need for browser changes!
Same!
Though I do miss the content/comment filters that RES could do!
Or Kbin! Kbin can do both microblogging and link aggregation/discussion. Tbh departing Twitter users coming to Mastodon, and reddit refugees are brought together on Kbin.
The “all-in-one” method acomplished by Kbin is a huge feat, especially when it’s built by a single person from scratch (ie; not based on lemmy codebase wise) and still much more ActivityPub compatible.
Kbin is sadly very underrated imo.
I feel that’s a feature of Lemmy to not do both. I don’t care about microblogs. I want the sites that I use to do one thing and do it as well as possible, so I can mix & match what I use, and not see what I don’t want.
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It needs a mobile app to take off, imo.
Additionally, since it is just one guy (that I’m aware of), I’m not sure how sustainable it is for him. I believe he’s been surviving off some EU grant and donations, but once the grant runs out and donations slow, the server costs for delivering content to tens of thousands of users every day are going to start being pretty rough to handle. Has he explained what his plan is for long term sustainability?
@ArtemisApp is in beta right now. @hariette has been hard at work. I look forward to trying it soon. Hopefully. I’m not on discord, and that’s where most people are getting beta.
There’s a beta sign up form. I got an invite and I was never on the discord. I believe open beta is very soon anyway though.
I’m on the form. Been on there for a bit. Mostly I like pointing out that an app is being actively developed for kbin, and that I have never used it so I cannot tell you more.
I think lemmy people should know that @hariette has previously stated that Artemis will work there too. At least, I’m pretty sure they said that. Children have turned my brain to mush and my memory is about as reliable as a 3 year old.
It was one guy until recently. But now if you look at the Kbin commits, it looks like 3 or 4 people. It’s growing.
Great for the fediverse there’s many different codebases.
I opened Twitter page and it shows login page with small x on left and big x in the middle. But only one closes the popup.
I just checked too. And if you close popup it takes you do another login page (also with an X) but that one can’t be closed. So apparently there is no way to browse Twitter without an account now, which you could before.
People always used to claim that getting banned from twitter meant you were cut off from important information. It’s highly debatable that there was any important information on twitter. That aside it wasn’t really true you were cut off entirely, you could still browse tweets, just couldn’t post when banned. Now it seems being banned does mean you’re cut off from reading it.
Twitter was really good for news media and it kinda still is. Where I come from legacy media have been bought off by plutocrats who are in bed with the government and only reputable source of news are independent media which don’t have enough funding or financial backing to appear on satellite TV channels. There’s also no incentive for the incumbent to let such media flourish since legacy media is doing their dirty work. So for people like me this is a huge setback.
Yeah, that’s a change from while back.
nice
Wow That is a ugly logo 🤢
Reminds me of the X-windows logo
God I hate that. It’s confusing on mobile
I hear ya… The advantage that Lemmy and kbin have over Mastodon is that Redditors tend to be more technically inclined than Twitter users, so ditching Reddit for Lemmy was easy, while I only know a grand total of three people on Mastodon, and two of them are tech YouTubers.
Redditors tend to be more technically inclined than Twitter users
This used to be true, but Reddit has been mainstream for years now. Today’s average Redditor is likely pretty similar to the average Twitter user.
When a quarter of the replies on Reddit have become “this” or “💯” or “^^,” which it feels like it became when I left, I’d agree with you.
I remember when you’d get ripped apart and down voted to hell for daring to use an emoji on Reddit when commenting. People hated it. Then one day it was fine to do it, no one cared anymore. I guess that’s around when Reddit became mainstream, maybe.
Probably cause more and more users gravitated to mobile where it became commonplace to include emojis in posts. I remember too when using emojis was a mortal sin. At most you could use an emoticon but that was it.
Back when I started using Reddit it was frowned upon to post OC. I remember some subs had rules that you would be banned if you more than like 10% of your posts were OC.
And my axe!
I feel like when the Reddit API controversy happened I was more inclined to switch due to the blackout vs Twitter which didn’t have nearly as instant of an event that would happen to get me off. Now all of a sudden because of Reddit I’m on various Fediverse projects such as Funkwhale, Mastodon, Kbin, and Lemmy.
Plus there’s some staying power to posts on here
I’m replying to what you wrote 10 hours ago. My local feed would be a lot of shit before I ever saw this
And it’s 100% relevant to the area of content I wanted to read. Same if I went to a gaming or news related group
But in the other hand lemmy seems much more mature than lemmy.
Don’t get me wrong, the experience has been rapidly growing in recent weeks thanks to the proliferation of third party apps 👍 But Mastodon’s first party experience feels solid and their new official app just blends in any mainstream app.
I assume you mean Mastodon seems much more mature than Lemmy?
Yeah, I’d agree with you there. I’ve had zero issues trying to find people and content on Mastodon, while I have had federation issues with Lemmy. And I do use the official Mastodon app.
My only gripe with Mastodon is that it isn’t obvious that you should follow hashtags. I didn’t know this at first and struggled to get into it with post after post complaining about Elon, but once I figured out to follow hashtags, I like it now. I’m just annoyed that all the artists I follow on Twitter are flocking to Threads and Bluesky instead of Mastodon though.
Interesting. That is a good point
The vast majority of my friends on Twitter are artists, and the older ones ended up there when Angelo Sotira (spyed) got greedy on deviantArt. One of them ended up on mastodon.art, but the rest of them are trying out Threads, unfortunately.
What makes this even better is that apparently Mark Zuckerberg / Mets owns trademark for the X logo.
You know what that means! Millionaire monkey money fight!
I hate to correct you, but it’s a billionaire baboon bills brawl.
An affluent ape asset altercation.
Grossly gilded gorilla grapple?
Overhyped orangutan oligarch octagon ordeal.
Lucrative lemur litigation.
Damn, that’s even better!
Microsoft also as a trademark for X.
The Mets own it too?
I mean sure why not! lmao
Wait so the cage match is still a possibility?
There is a possibility!
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A more appropriate rebranding would be ‘L’.
This reminds me of the time that the movie XxX came out and it was difficult to find to pirate.
When you name yourself anything with a lot of X’s then your search engine results are going to point to adult entertainment over the product
Just googled X, musk isn’t on the first page of results, absolute melon of a man.
google is broken anyway after 2 decades of people fucking with the algo by offering SEO services. The search results are basically random now unless you really focus your search term.
Google should have added SEO detection that would allow a site to be near the top for enough time for an SEO consultant to get paid, then drop the site to page 4. SEO would have looked like a scam before long.
When life gives you melon…
And then you add the lead actor to the search terms and it gets even worse
So the rebrand comes with X promising to be an app to replace everything?
X gonna give it to ya, X gonna deliver it to ya.
Well, it sure sounds like X is delivering users to Mastodon.
Plot twist, Elon is a Mastodon marketer
It sounds like he’s trying to copy zombo.com (listen to the audio for at least 30 seconds to a minute - the animation is a little broken by now)
I don’t like twitter nor Elon but why would someone leave a platform because they would change their name?
Elon has done more damage before so people who would consider leaving should be long gone.
You’re not wrong, but consider that people who justified sticking around for some reason or another might leave because the brand change (to a name that is so brain dead even a little offensive) finally hits home for them that it isn’t going to be the same.
A brand name change is about the single most overt thing you can do to send the message that a product isn’t going to be the same. And when that happens, people tend to look at the recent trends for that product to get an idea of what to expect. The recent trends for Twitter happen to be right-wing echo chamber.
So yeah, the people who were going to leave have largely already left. But this brand change is going to be effective at galvanizing those who remain.
Make sense.
You could make the argument that all his previous outrageous behaviors were desperate attempts to squeeze more money out of a business he didn’t understand. But this… this is unhinged. It’s so bafflingly pointless and dumb it’s become clear that what was once a reliable dopamine delivery system could, without warning or reason, just… disappear one day. Even the people who rely on Twitter like addicts are starting to come up with exit strategies.
I’d argue as well that all the past dumb decisions, (Twitter Blue, anybody being able to name themselves anything they want, bugs everywhere, not being able to see anything without an account), all of that was just stuff you only had to passively bear. Now, it’s a brand change that will at least have you typing something different into Google to reach “X,” but it is still an active change you have to make.
If I had a Twitter account that was connected to my business, already had a whole bunch of followers, and was somewhat addicted to Twitter, I could understand having a hard time leaving. At the very least inertia would be a good enough reason for people to stay. But switching the brand recognition?
- First off, you’ve disrupted the Twitter addictions of everyone on the site, because you’d have to know that blue bird logo is associated with a lot of people’s dopamine responses
- Second off, now that people are already being forced to make a change, there’s less opportunity cost to jump ship to elsewhere
It’s a “final straw” situation. No individual straw broke the back of the proverbial camel. One straw after another was placed atop it until finally the back broke. It’s not the final straw that broke said back, but the load of all the straws including the final that did it.
So they’re not necessarily quitting because of the name change. They’re quitting because of everything else plus the name change. That was the thing that pushed the go/no-go decision into “go”.
Maybe because this new decision is so unbelievably idiotic either it is the last straw or maybe some people realize
twitterx is lost cause? Idk.
This is probably a stupid question, but for those of you that use Mastodon — how did you find people to follow?
I tried it out a few months ago but I didn’t like the few accounts they recommended, and searching for users or keywords didn’t get me too far either…
There is an account called Fedi Follows on Mastodon that shares accounts according to their topics. Hope it helps.
Thank you, that looks like a great place to start!
You need to follow hashtags but primary groups. You will find groups boosting toots about your topics. It’s the first accounts to follow then you will find others.
It’s not that hard. People have to keep in mind, it’s not Twitter and so it works differently.
boosting toots
I don’t think they call it TOOTS anymore.
I’m a grandpa of mastodon.
Toots despite the proximity with tweet is good for the community aspect.
So… boosting publishes?
Doesn’t seem right.
It helps if you can find a half-dozen people involved in something you like to follow at the start. Other than that, try joining a mid-sized (~1,000-3,000 users) Mastodon server based around a hobby, interest, or social group you’re a part of. Most Mastodon clients allow you to keep a column open for the people you follow as well as the people on the “Local Timeline” who are a part of your server.
It’s a new social network. If you see someone pop up who’s made a pithy post or two, give 'em a follow. If they’re not working out a week later, un-follow them. Don’t feel afraid to follow a ton of people when you first get started to liven up your feed until you find a good circle of folks.
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What is the Mastodon directory?
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Thanks!
That’s kind of the problem I think. I was able to find like 2 people there I want to follow. Lemmy is going to be far more successful at displacing its alternative because all the communities you’d want to subscribe to are here.
I wrote since stuff to help new Mastodon users: https://babylon4.com/mastodon
I joined up before you could subscribe to hashtags, so my approach was:
- Read my local instance feed and click on content that interested me.
- Checked the users that made the interesting content to see if they had more.
- If they did, followed.
Nowadays I would add this step:
- Subscribe to hashtags on topics I’m interested in and follow people who regularly contribute good material to them.
I mainly used it for news till the rate limiting but i just followed news sources and have since found users to follow.
I joined via fosstodon.org much better recommendations
I used a site that let’s you follow the same accounts on Masto as you did on Twitter.
Serious question, isn’t this going to force them to release their trademark on the word “tweet”?
Quick, someone create a Mastodon Frontend Twatter that uses different logos than X yet seems oddly familiar…
He didn’t want to buy the company. So, he’s turning it into a pet project. The end. The oxymoron here of this story: The winners of the 44 billion Musk payed for it probably don’t care that their creation is being run into the ground while the users of the platform are obviously in an uproar. In the end, the creators and founders, etc. did it for the money, not the cultural impact they would have on the world. Twitter’s former CEO has allowed himself to be interviewed from time to time to say what he thinks Musk is doing wrong, but he doesn’t seem to have any hurt feelings or express any kind of extreme regrets for the company being sold. From what I’ve seen in the news, he’s pretty dry. The drama comes from the user end. This tells me something about how, in the end, it’s just rich people doing business and doing as they please with what they please. It’s kind of sad. Like, let’s say I made something really cool with my own two hands and my creation got turned into something monstrous. I’d be upset. The people who made twitter are happy with their riches. In the end, the outrage and scandal is kind of pointless because it’s just a thing that makes more money for big business rich tech people and it always was just that.
He didn’t want to buy the company. So, he’s turning it into a pet project.
That’s a good point, and one that had not occurred to me. For all we know, he’s already mentally written off the $44 billion as a loss and is just having fun with it, with no expectation of success.
That would explain a lot.
The fact that he did not want to buy it for the price he had to buy it for is enough for me to conclude that he doesn’t give two shits about it. The ones he bought it from don’t give two shits, either. It’s just money. For Musk, money lost. For the former owners of Twitter, money gained. The rest is just blah blah blah to them. This is not so for the users of Twitter. It means much more to them socially than it does to the people who bought it and sold it. This, for me, is fascinating as a social phenomenon. Fascinatingly sad in a lot of ways.
Just to add in, X.com was something Elon wanted to do all the way back in PayPal days, basically a line/wechat with PayPal abilities.
It’s not his $44 billion, though.
The people who ACTUALLY paid for it are going to have a few words with him, probably, at some point.
